Save More Tomorrow: Practical Behavioral Finance Solutions to Improve 401(k) Nov. 2012

When: Wednesday, November 7, 2012 at 11:00 am (eastern time) 8:00 am (pacific time)

Where: Online Session

Gratke Wealth will be presenting at November 7-8 Virtual ConferenceBenefits: Cost Containment, Audits and Execution Virtual Workshop.



Half of Americans do have access to a retirement savings plan at their workplace. For those that do, about one-third fail to join. And for those that do join tend to save too little and often make unwise investment decisions. The 401(k) arena is in crisis, and workers need sound guidance and help.

This webinar will focus on the behavioral challenges that have led to the crisis- inertia, limited self-control, loss aversion, and myopia. From there we can then begin to understand how the typical worker makes decisions inside their 401(k) account. Then we can begin to transform their behavior by creating solutions, or tools, that are based upon cutting edge behavioral finance research and we can then dramatically improve outcomes by, helping employees:

·      Save, even if they aren’t ready now by using future enrollment.
·      Save more, by helping them see their future selves.
·      Save smarter, by re-ordering the fund line-up on the investment menu

We will learn what the ‘401(k) behavioral audit’ is, and why plan sponsors should consider performing such an audit. These audits help us learn how to improve 401(k) plan efficiency and optimization with respect to worker decisions and choice architecture.

We will discuss how using these powerful ‘behavioral finance’ best practices can create the right decision structure for workers. This will give them access tp a successful future, and ensure that they are ready for retirement such that they may retire with dignity.

Gratke Wealth, LLC is a member of the Retirement Plan Advisory Group, Inc. the largest retirement plan advisory group in the nation with over 25,000 plans and $100 Billion under management.

Presented by | This webinar is free for members

About this Virtual Conference: Benefits: Cost Containment, Audits and Execution Virtual Workshop.

Benefits or employee benefits, in the broadest definition includes all benefits and services, other than wages for time worked, that are provided to employees in whole or in part by their employers. This program will keep you up-to-date on healthcare legislation & compliance (including COBRA, ERISA, HIPAA), FMLA, Medical Benefits, Outsourcing Benefits, Retirement Benefits, Voluntary Benefits and Work-Life Programs (including EAPs).

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The Institute for Human Resources (IHR), the certification and accreditation arm of, has a program for you! Many HR professionals have a general HR degree or certification with a wide spectrum of HR functionalities learned. The IHR is the only institute that focuses on niche areas within Human Resources. A specialty certification increases your market value, adds value to your work experience, furthers your knowledge, and recognizes you as an industry leader and/or expert in the field.




  • David Gratke

    David Gratke 

    Mr. Gratke is CEO of Gratke Wealth, LLC 'Life is complicated. Retirement doesn’t have to be' We understand that our clients are busy and don’t have the time to manage their company’s 401(k) plan. We help them put all the pieces in place so their company’s hard earned dollars are optimally at work.

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  • is in business to help build great companies by connecting them with the knowledge and resources they need to effectively manage the people side of business. As the global authority, delivers HR best practices to help organizations build great companies through community, collaboration, research, shared best practices, events and measurements. is the largest global social networking and resource site for HR professionals. 200,000+ members visit us daily to learn, earn credits, attend live webcasts and virtual conferences, network, blog, join a community, and get the ans

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  • Gratke Wealth, LLC is a registered investment adviser in the State of Oregon. The adviser may not transact business in states where it is not appropriately registered, excluded or exempted from registration. Individualized responses to persons that involve either the effecting of transaction in securities, or the rendering of personalized investment advice for compensation, will not be made without registration or exemption.